Author Archives: erica

MooLA-AnnounceAfter months of scouting out neighborhoods and possible retail locations we’re excited to announce that MooShoes will officially be going bicoastal. Our second location will be located in the amazing Silver Lake neighborhood in Los Angeles.

We have discussed opening another location for years, but we knew we couldn’t do it without help. When our good friends and design team Raven and Crow told us they were making the move to Los Angeles, we first pleaded with them not to go and when that didn’t work we immediately thought of them as the people that could help us make MooShoes Los Angeles a reality. We know our baby will be safe in their very capable hands. So capable in fact that they will be helping us get MooShoes LA off the ground while running they very successful design firm. So a big thank you to both Troy and Katie and we apologize for the lost hours of sleep.

We can’t wait to meet you, people of Los Angeles!

To learn more, download the full press release—also included in-line below. But don’t worry this will not be the last you’ll be hearing of this..tons of updates to follow.

FOR IMMEDIATE RELEASE:

NYC Vegan Shoe Store to Open Second Location in LA

New York City, NY (June 16, 2014): After nearly 13 years in New York City, first-of-its-kind vegan shoe store MooShoes, plans to open a second location in the Silver Lake neighborhood of Los Angeles.

Originally founded in 2001 by sisters and Queens natives, Erica and Sara Kubersky, MooShoes is a vegan-owned store specializing in cruelty-free footwear, bags, apparel, and accessories. Located at 78 Orchard Street on the Lower East Side of Manhattan, the store currently functions as the company’s sole retail location, complemented by what has grown into a robust online storefront.

The sisters have now partnered with long-time graphic designers, Katie Frichtel and Troy Farmer of Los Angeles-based raven + crow studio to open MooShoes LA at 3116 Sunset Boulevard in the popular Silver Lake neighborhood. Though the sisters have long explored the idea of expanding beyond New York, this is the first opportunity they both considered feasible.

“LA has such a strong vegan community now, it really just makes sense for us to be as present there as we can,” said Erica Kubersky. “We just never felt comfortable having people we didn’t know well representing something we’d created from the ground up—it’s always been a really personal business for Sara and me.”

Though MooShoes claims humble beginnings in a defunct butcher shop near Gramercy Park, the company saw a near 10% increase in sales annually for their first 9 years of business, growing steadily to meet the demand. With a strong online presence and a well-known location on the Lower East Side that’s become a destination for many New York visitors and a hub for vegan-centric events, the sisters feel that the next step in their growth is a Los Angeles location. Putting it in the hands of long-time business partners and friends only seemed natural to the Kuberskys.

“We met Katie and Troy in 2003, not long after we started our store and right around when they were starting their own business. We clicked right away, both in terms of work and personally. They’ve been defining how we present ourselves ever since, creating our brand, ads, Web sites, signage, and designing our stores. When they told us they were moving things from Brooklyn to California last year, we immediately thought of this.”

Husband-and-wife design and marketing team, Frichtel and Farmer, started raven + crow studio officially in 2006 after years of freelancing. The studio specializes in corporate branding, print, and Web design, working primarily with non-profit agencies, small businesses, and relief agencies like the United Nations. Long-time vegans, the two hold in common with the Kubersky sisters their mutual interest in animal welfare.

“Katie and I have always made a concerted effort to work with clients we think are making the world a better place, one way or the other,” said Farmer. “We really love what we do day-to-day, but that’s what keeps us going—knowing that we’re promoting something bigger and better than our work. For all of us, this isn’t about selling shoes, it’s about not killing cows; it’s about providing a great, cruelty-free product that also pushes a message that it’s easy for us all to make a difference for the better.”

MooShoes Los Angeles promises to continue the tradition of bringing together the vegan and animal rights communities, acting as both a store and a community event space.

“It’s so awesome that the vegans of LA no longer have to go barefoot!” said celebrated vegan cookbook author, chef, and restaurateur  Isa Chandra Moskowitz. “Let me state the obvious by saying that MooShoes has great shoes that will satisfy your every desire. But more than that, they’ve also been a pillar of the vegan community for over a decade. From book signings to bake sales the MooShoes girls and their fabulous staff have been there, bringing people together and making sure we look fabulous (and comfortable!)”

“MooShoes has been a pioneer in footwear since they were founded in 2001,” said New York vegan menswear designer and Brave GentleMan founder, Joshua Katcher. “They’re a palpable driving force in future-footwear innovation and provide a rare and crucial space for emerging designers with rigorous ethical standards to develop, test and showcase their work. MooShoes is a destination, a hub and a beacon in an industry that is otherwise known for ruthlessness. Without them, Brave GentleMan would never have succeeded. Their success and expansion to Los Angeles is not surprising, but it is exciting.”

Frichtel and Farmer will be continuing to run their design business as they take on this new role with MooShoes, managing operations for the LA store once open, planning in-store events, acting as west coast points of contact, and overseeing design of the new space, set to open fall 2014.

For more information on the new Los Angeles store and press inquiries, please contact MooShoes Brand Manager, Neysha Melissa Vázquez at neysha@mooshoes.com.

 

Event With Terry Hope Romero on Wednesday June 25th

Join us at MooShoes on Wednesday, June 25th from 7pm-9pm for an event with Terry Hope Romero, as we celebrate the release of her newest cookbook masterpiece Salad Samurai. Terry takes the boring out of salads with 100 cutting-edge, ultra-hearty. easy to make recipes. A perfect summertime read.

Terry will be preparing one of her amazing salads for you to sample.

In addition drinks and desserts will be supplied. But don’t worry if you want a little something else, Yeah Dawg will be setting up shop outside on the night of the event

Books will be available for purchase. Terry will be discussing her book and fielding all your salad questions.

RSVP here just so we’re sure to have enough books and snacks on hand.

Also a great to shop, 10% of all in store and online sales will be donated to one of Terry’s favorite non profits, Sea Shepherd New York

SS-b

Spring Fling—April 26th

-11

 

Join us for our annual Spring Fling..what’s that you’re wondering..the day where everything in the store is 15% off, Sweet Maresa’s and Yeah Dawgs are available for purchase, and we keep you hydrated with our Spring Inspired cocktails..aka The Best Day of Your Life!

Learn more and RSVP (totally not required just want to make sure we don’t want run out of supplies) Here

Details:
Saturday April 26th
from 12-7
at MooShoes of course

October 15th!

Hi,

Please join us on Tuesday, October 15th at 6pm to celebrate the release of Animal Camp: Reflections on a Decade of Love, Hope, and Veganism at Catskill Animal Sanctuary., the latest book from Kathy Stevens. Kathy Stevens is the founder and director of Catskill Animal Sanctuary As many of you already know, CAS is an incredible place that is home to hundreds of rescued animals that were living lives of miseries on farms where they were destined for the table. These lucky creatures are instead living out their lives in a place where they are appreciated as individuals instead of merely as numbers.  In their 10 year history CAS has taken part in the rescue of over 2000 animals, can’t wait to see what the next 10 years bring

Kathy will be on hand to discuss her important work, answer questions, and sign copies of her book. The book will be available for purchase.

Also expect complimentary snacks from Candle 79 and Beyond Sushi If you are looking for a more filling meal, we are very excited that Yeah Dawg will also be on hand serving up their vegan “dawgs” with all their amazing and creative fixings.

Also a great day to shop, MooShoes will be donating 10% of all in store and online sales to Catskill Animal Sanctuary on the entire day of the event.

Hope to see you all there.

Although not mandatory, please RSVP on Facebook just to give us an approximate head count.

Hi Everyone!
We are desperately trying to place these two amazing guys (Marshmallow and Sparta)
Marshmallow is an 18 pound 5 year old Main Coon mix. He is super sweet most of the time but for those familiar with Main Coons, you know they tend to come with a bit of attitude..all the good looking ones do, right?
Sparta is a 3.5 year old sweetheart. She is currently about 15 pounds but she is working on taking a bit of that off. She is the kind of girl that might be overlooked but once you get to know her you don’t know how you ever lived without her.

These two have been bounced around more times than we could even count..first being displaced as a result of Hurricane Sandy and now in yet another temporary home. They will loose this home in less than 10 days and we are looking for their permanent home. They will certainly be put in the shelter system if a home is not found.
They are probably best in a home without other animals or someone that has experience with multiple companion animal households.

We ideally want to keep them together but time is running out and we just want to make sure they find stable homes even if that means separating them.

Please Please contact erica@mooshoes.com with any leads

Please share their story via Facebook

 

Summer Sale

Although summer isn’t gone yet..it is definitely time to clear out our summer stock.

Join us on Saturday, August 17th for an all day sale. Everything in the store will be 15% off, and all summer styles will be 25% off their ticketed prices. The warm weather will last way past August 17th so come on in stock up on some new styles and go ahead and get some more to put away for next summer (it will be here before we know it)

Cool off with summer beverages and enjoy some snacks while you shop.

We’ll see you then but hope to see you before then!

Celebrate the Release of Meatonomic$ on September 9th

Please join us on Monday September 9th to celebrate the release of David Simon’s Meatonomic$

MEATONOMICS is the first book to explore the unseen economic forces that drive our animal food system, and the strange ways these forces affect our spending, eating, health, prosperity, and longevity. Among other things, consumers have largely lost the ability to decide for ourselves what – and how much – to eat. Instead, those decisions are made for us by meat and dairy producers who control our buying choices with artificially low prices, misleading messaging, and heavy control over legislation and regulation. Learn what makes this bizarre system tick and how it can be fixed.

Meatonomics is the first book to add up the huge “externalized” costs that the animal food system imposes on taxpayers, animals and the environment, and it finds these costs total about $414 billion yearly.  With yearly retail sales of around $250 billion, that means that for every $1 of product they sell, meat and dairy producers impose almost $2 in hidden costs on the rest of us.  But if producers were forced to internalize these costs, a $4 Big Mac would cost about $11.

The author will be on hand to discuss the book and to answer all your questions.

Books will be available for purchase and some refreshments will be on hand.

 

27782-owen

MooShoes First Ever Photo Contest

We’re announcing MooShoes’ very first photo contest! Show off your most stunning/impressive/ridiculous shots of your favorite MooShoes footwear together with your adorable companion animals on Instagram and you could win a $50 gift card to MooShoes! And of course if you want to share the story of how your companion animal came into your life, we really, really want to hear it! We will most likely throw in another gift card for our favorite story. Just post byFriday, June 7th and be sure to tag us and our friends at raven + crow studio to make sure we see them—@mooshoes_nyc + @ravenandcrow. Then we’ll bring in raven + crow’s refined eye to help us pick four finalists so you chose the winner on Facebook. Got it? Good!

Rudy!

We are looking for a home for Rudy. Rudy was on the city shelter’s list of animals scheduled to be euthanized in the next 24 hours. Due to overcrowding, thousands of  adoptable dogs are euthanized in NYC every year.

Rudy was one of those dogs. He was brought to the  city shelter after someone found him walking the streets aimlessly in Queens. Since poor Rudy had kennel cough (a very curable sickness) he was immediately put on the kill list since the shelter doesn’t have the means to care for sick animals.

While many of us look at the kill list, post the list, repost the list, cry over the list, only some people take the proactive role of pulling  dogs from the list. Lucky for Rudy though, two amazing folks saw Rudy’s post and decided that they were going to pull Rudy despite having a houseful of companion dogs and cats. They are not associated with a rescue group, just a couple of individuals that do whatever they can for dogs and cats in need. And I know that if we find a home for Rudy, these individuals will be right back at the shelter pulling another dog.

Rudy is currently being fostered with other dogs and cats. He is getting along with everyone. In addition he loves every single human he meets. He knows simple commands..sit, stay, shake..and learned fetch in a matter of minutes (he’s a smarty!)

He was recently neutered, is up to date on all vaccinations. He has been given a clean bill of health from his veterinarian. He is completely housebroken and is also crate trained.

You want to learn more about Rudy, check out this video:

http://www.youtube.com/watch?v=5Wd96B1vi5w

So please help us find a home for Rudy! Or better yet adopt Rudy!

For more information, please get in touch with Ed veganed@gmail.com or give him a call 917 345 8575

Animals Asia Event

Please join us on Saturday, May 18th for an all day event benefitting Animals Asia

Animals Asia is devoted to ending the barbaric practice of bear bile farming and improving the welfare of animals in China and Vietnam. They promote compassion and respect for all animals and work to bring about long-term change.

The Animals Asia team has been rescuing bears since 1994 and is the only organisation with a bear sanctuary in China. Their founder and CEO, Jill Robinson MBE, Dr.med.vet. h.c., is widely recognised as the world’s leading expert on the cruel bear bile industry, having campaigned against it since 1993.

There will be volunteers from Animals Asia on hand to answer any questions you might have about all the important work they are doing. We will also be donating 10% of in store and online sales to Animals Asia, making a great day to shop-do it for the bears!