Author Archives: erica

Spring Fling!


Please join us on Sunda April 14th from 12-6 for our annual Spring Fling.

Spring is finally here and you need some new shoes to get you started. We have so many new styles to choose from that we don’t want you to have to narrow it down to just we are offering a 15% discount on all of our New styles. We are also offering an additional 10% off of any Sale items.

Expect some tasty treats from Sherry’s Shortcakes and some Fun Beverages

Ducky Needs You!

Ducky Needs a Place to Go Right Away:

This sweet gal was dropped off at a veterinary hospital in NYC recently. She was found abandoned and shivering in Bed-Stuy in Brooklyn.She is in desperate need of a home or a foster. She only has a few daysuntil she is brought to Animal Care and Control, and as many of us know the chances of a Pitbull getting out of the ACC alive are very slim.She has received veterinary care and is believed to be about 2-3 years old.

She has been very sweet with everyone that has handled her and also appears to be dog-friendly.

She is thin because she was most likely neglected or maybe used as a breeding dog.

Please be the one to turn things around for Ducky. She deserves so much more!

Please get in touch with any adoption or foster leads:

Betty Goes Vegan Launch Party

Join us on Tuesday, February 5th at 7:30 at MooShoes to celebrate the release of Betty Goes Vegan.

Betty Goes Vegan is Annie and Dan Shannon’s debut cookbook. Their goal with this book was to produce a complete and comprehensive guide to help people not just go vegan but stay vegan by recreating 500 of their favorite meals & dishes cruelty-free style. There is a wide variety of recipes in here for chefs of all skill level – from the amateur can-opener to the gourmet food architect – sprinkled among helpful tips, anecdotes from the three year adventure Annie and Dan Shannon took through Betty’s Big Red as well as Betty Crocker history and analysis. The result is a delightful and accessible compendium with long lost loves, reliable go-tos and not so guilty pleasures.

The authors will be on hand for all your questions and accolades. Books will be available for purchase. Drinks and Snacks will be on hand, of course!

For more information on the event and to RSVP please go here:


Launch Party for Jenny Brown’s Book, The Lucky Ones

Join us on Tuesday, August 7th at 7pm to celebrate the release of Woodstock Farm Sanctuary’s founder, Jenny Brown’s book,  “The Lucky Ones: My Passionate Fight For Farm Animals”

In “The Lucky Ones: My Passionate Fight For Farm Animals” Jenny tells of how at the young age of 32 she’d already reached her goals in the documentary world working for the likes of Errol Morris, PBS’s Frontline, and the Discovery Channel.  Then a dormant but deeply ingrained need to do something to really help animals rose to a head—an early mid-life crisis—and she volunteered for the Texas mission.  She moved from Boston to rural Watkins Glen, New York, in 2002 to live and work at an animal sanctuary and learn all she could about shelter operations. There Jenny and her husband Doug found the confidence they needed to start a sanctuary of their own in Woodstock two years later. Today, Woodstock Farm Animal Sanctuary takes care of over two hundred rescued farm animals and has thousands of visitors annually. By placing people within eye contact of beings mostly known as food, the sanctuary changes hearts and minds about the animals abused in our industrialized food system.

We are very excited for this event. Jenny is a longtime friend and her passion for her work is evident and everything she says and does, plus she is super fun to be around.

Woodstock Farm Animal Sanctuary is truly one of my favorite places on the planet and visiting always reignites my fight for the plight of farm animals and I can only assume this book will have the same effect for me and you!

Jenny will be on hand to discuss the book, sign copies, and party with y’all (Jenny’s from Louiseville, by the way)

Books will be available for purchase.

There will also be some light refreshments.


Trunk Show With Crystalyn Kae

Most of you are familiar with Crystalyn Kae She makes some of the most amazing bags, purses, clutches on the planet. See for yourself!

These bags are handmade in Seattle, Washington, which is something that we don’t get a lot of these days. As someone that has been using her bags for years, I promise you that these bags last forever (well at least it is still going after 4 years of continuous use.)

Crystalyn, the designer and creator will be at MooShoes on Wednesday, June 27th from 4-7:30 with some of her one of a kind, never before seen designs available for purchase. Enjoy some light refreshments and get a chance to chat with the very talented Crystalyn.

NYC-Some Great Events Coming Our Way!

On June 16 and 17th , join us for the The Seed-a vegan experience  Looking to meet other vegans, thinking about going vegan and need a little guidance, you’re hungry, you want to be there the day world record is broken for the most times the word vegan is used.

All good reasons..combined with:

  • 17 Leading Experts Presenting, Including World Champions
  • Food Samplings Form Top NYC Vegan Restaurants
  • 7 Cooking & Other Demonstrations
  • 3 Movie Screenings with Film Directors Q&A
  • +80 Vendors
  • Workshops
  • Spectacular BUST Magazines Craft-tacular
  • Musical Entertainment
  • Amazing Raffle Prizes
  • And Much More!
And on June 14th, there is a benefit for Woodstock Farm Animal Sanctuary on a gorgeous rooftop in Williamsburg, Brooklyn. Tickets available now  


MooShoes is Hiring!

Working at MooShoes is Fun!

We are currently looking for some part time help (12-18hrs/week) The position includes customer service, packing and pulling for internet orders, shipment receiving, and some cat care.

We are looking for someone that is outgoing, someone that can multi task, and someone that doesn’t mind an active day (there is very little down time).

Retail experience is a plus as is an understanding and interest in the vegan lifestyle.

We are looking for someone to start right away and we are also looking for someone that can make a minimum of a 6 month commitment to the job.

If you are interested please email your resume to


The Passing of a MooShoes Icon

It is with a heavy heart that we share the news of Bowery’s passing.

Bowery was one of our store cats, but he was so much more than that to our staff and to our customers, and to anyone that he came across. He was the toughest tough guy I had ever met, but this only made people want to love him more. He was totally irresistible. He had exceptional looks coupled with just the right amount of sass.

We found Bowery (just off of the Bowery-surprise, right?) 8 years ago on our way home from the store on a hot Sunday evening. It was that same situation we have all been countless times, stray cat crosses your path – what to do? We stopped and said “ok, well we are not going on some crazy cat chase, but..”by the time we bent down, he came right over to us with that Bowery finesse, tail in the air and the “you know you can’t resist me” attitude, and well he was right.

He soon came to live in our store, first our location on Allen Street and then at our current location on Orchard Street. Within minutes of moving into our store he owned the place to the other cat’s dismay. It was during this time that we discovered Bowery’s severe hatred of dogs. Ok, yes we realize the long history of cats vs. dogs, but Bowery’s story was different. He was ready to take on any dog that came into his view and I know this first hand as do my two forty plus pound mutts. He was very integral in the unfortunate MooShoes Dog Ban which we promise was for the safety of your dog.

He loved to hang out by the door as our greeter/bouncer. And it wasn’t just us, everyone was instantly put under the Bowery spell. Someone would reach down to pet him which was immediately followed by a staff member uttering “be careful that cat can be a little unpredictable” but this didn’t seem to sway most. This was usually soon followed by a small cat scratch incident which was then followed by a customer apologizing as if it was his/her fault because Bowery couldn’t of possibly been in the wrong. This is how things went on for years..and no MooShoes visit was complete without a Bowery interaction. I don’t have real scientific proof of this but I think Bowery was the most photographed/tweeted/facebooked/tumblr’d cat on the planet. And the truth is we couldn’t have been prouder to have such an icon representing the face of MooShoes.

He was diagnosed with kidney disease 2 plus years ago and while we think many others might have succumbed earlier, this just further attests to Bowery’s resilience and I’ll say it a zest for life! He accepted his treatments like a trooper until the very end, but we and his care providers finally realized there was nothing left to be done.

MooShoes will not be the same without our resident bad boy and I know our hearts will break every time someone asks us about him. But I am truly thankful he came into our lives and touched  so many of yours.

So to Bowery-truly one of the most extraordinary beings that have ever lived..



Event on 3/31 with Doron Petersan

Are you familiar with Sticky Fingers Bakery?

Of course you are, either you have been lucky enough to eat treats from there, or you have seen Doron Petersan take the prize in Food Network’s Cupcake Wars?

We are hosting a meet and greet with Doron Petersan on March 31st from 2-6 pm She has recently released her debut cookbook Sticky Fingers’ Sweets  featuring 100 Super-Secret Vegan Recipes  There will be copies of books for purchase, treats to be sampled, and drinks to be drunk (interpret that as you like)

We will also be donating 10% of all sales to Pinups For Pitbulls , a non profit near and dear to Doron’s heart. Pinups for Pitbulls, Inc. (PFPB) was founded in 2005 by Deirdre “Little Darling” Franklin. Deirdre was tired of finding that so-called rescues and shelters were euthanizing healthy, friendly, and adoptable animals due to their alleged “breed”, and so she utilized her background in modeling and education in fine arts to create a calendar like no other–eye-catching pinup girls and their pups, paying close attention to detail and era appropriate style along the way.

See you then!

Sue Coe!

When we opened our store 10 plus years ago..we really had no idea what to expect, probably because let’s be honest we didn’t quite know what we were doing. We filled our store with a bunch of shoes we liked and opened up shop.

We were chugging along for a couple of months when we realized we wanted a little something more. We opened our store  1. because we said we were and we would be damned if we were proved wrong and 2. our commitment to the AR movement and 3. we kind of like shoes (but probably not as much as lots of other people out there)

It then dawned on us to have our first event, but what? There were so many people within the movement that we admired, but I have never been more moved within an instant than I have been when looking at the work of Sue Coe I was given Dead Meat as a gift a couple of years before and no video, image, or words have ever had such a profound effect on me.  I am totally convinced that a meat eater would change his/her ways by just spending 10 minutes with any of Sue Coe’s pieces, but..

So without really knowing anything, I just sent an email to Sue Coe asking her if she would do an event at our fledgling little store. And to my total surprise she personally got back to me right away and said “sure”.We quickly came up with a date and thus we had our first event. I was clearly not her only fan in NYC as our store filled to capacity (for the first time ever) and I don’t know if Sue Coe took one break and just signed books for what seemed like hours straight. She had recently released Pit’s Letter Warning, this book will break your heart into a million pieces, but it will be worth it.

And why did I tell you all announce that we will be having another event with the amazing Sue Coe. Her newest book Cruel is coming out in April  Cruel conveys the terrible beauty, and intense suffering, of both the animals so sacrificed and the workers involved in their violent destruction. While unexpectedly beautiful in its depiction of the brutal consequences of meat eating, this is a deeply moving, upsetting work, not for the faint of heart. Armed only with her sketchpad, Coe is often allowed access to places no photographer or reporter is admitted: the result is a passionate testimony to the waste and violence perpetrated by one species against so many others—and as both the text and unforgettable illustrations of this book make clear, these actions will come back to haunt humanity. (I took that directly from her site) because there isn’t any way I could have said it better plus I haven’t read it yet

So please join us on Thursday, April 19th at 7pm at MooShoes for an event with Sue Coe. She will be on hand to sign books (which will be available for purchase)

We will be donating 10% of all sales to one of Sue’s favorite non profits United Poultry Concerns United Poultry Concerns is a nonprofit organization dedicated to the compassionate and respectful treatment of chickens, turkeys, ducks and other domestic fowl.

There will also be some drinks and snacks because well we don’t know how to do it any other way.

We just confirmed that Cinnamon Snail  will be parked outside. If you have not tried Cinnamon Snail yet, not really sure what you are waiting for. I can promise you one of the best sandwich experiences of your life.

See you then!